Below the Cruise Lines: The Platform Opportunity in Niche and Expedition Travel
The major cruise lines dominate the conversation about the cruise industry. They command the advertising budgets, the port infrastructure, and the trade press coverage. They are also largely irrelevant to the opportunity Xyresic Capital is examining. The real opportunity sits in the categories below them: river cruising, polar and expedition voyages, small-ship itineraries, and yacht charters. These are not smaller versions of the mass cruise experience. They are structurally different products serving a structurally different customer, and they share a